When you start a new
blog or website it becomes difficult to achieve a top ranking in google
algorithm. The situation is that complex that even a big shot like Microsoft
does not get the google ranking for its website for its own products. So the
question is what makes the appearance of other blogs in page1 during search.
The answer is Google ranking. The ranking in Google is based on many factors
which are derived from the different signals and numerous combinations of those
signals that Google use to analyze the search engine result page (SERP).
Randomly we all know
about the distinct factors which impact the google ranking but in this article
I am going to share the factors which you can actually apply to your blog/website to achieve
a good google ranking.
1.
Domain age:
Domain age is worth its weight in gold. The better the google ranking the aged
your domain. If a domain is 3 years old the probability of getting a better
google ranking is much higher.
2.
Keyword in
domain name: If you have the main keyword in your domain the search engine
spiders instantly pick your domain in the search, giving your blog more
visibility. So if possible always try to use a primary keyword in your domain
name.
3.
Length of
the content: Content is the life of any blog so it becomes an integral part of
your google ranking. Algorithm works on the lengthy articles which dictates only
the message which means a 2000 words article will get better page ranking than
a 500 words. The chances will increase by 40%.
4.
Social
shares: In the last declaration Google announced that it will use social
signals to rank it most viewed or less viewed. These social signals will be derived
from Google+, facebook, twitter, instagram, pinterest and so on. So guys, try
to get maximum likes, tweets and shares for your post to get a good rank in
google search.
5.
Keyword
density: From the density I mean the frequency of the words in a particular
article. The standard suggests a usage of 3% but it is advisable to use 2% for
desired ranking in SERP.
6.
No Duplicate
content: Gone are the days to desire ranking on the basis of duplicate content.
The content on your blog should be 100% genuine without any duplicates.
7.
W3
validation: We normally reluctant to check if our blog/website site’s HTML/CSS
and JavaScript code is valid according to w3 consortium. However, this could be
a main factor which may hamper the desired google ranking for your blog. So be
on it!
8.
Keyword in H1 & H2 Tags: If a person
search something he will definitely first click on the one article which has
keyword of his interest in the article’ heading. Similarly, the spiders like
the ease to find the keyword in the heading bringing in the top of the
searches. Therefore it is imperative to have headings which describe the
article.
9.
Era of
images and videos: Images and videos not only provide better visualization but
also help to spread your article through social shares. At the same time do
inclined on the quality of content.
10. Website
speed and mobile-optimization: These days’ people are not patient to wait
eagerly for a blog or website to open on their systems. It is prudent that your
blog/website should open in 2 seconds with an appropriate view in the mobile as
well. As reported 70% of people uses mobile platform to use internet. Moreover
the SERP will count on those blogs only which are instantly available and
provide relevant information.
Google aims to rationalize
its customer judgment journey. They are only focused to deliver what their clients
want in the most appropriate way. It just wants to add more value to its SEO ground
which is mostly acceptable on the ethics part.
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