Linkedin which is considered as business oriented social
networking platform has now opened the gates of its publishing platform for its
270+ million users. So here is a win - win opportunity for the users since they
can socialize and at the same time earn also. This development strategy is an
evolving paradigm of Linkedin. Here is how you can make money by blogging-
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1.
Use a promising headline
For any content its headline stands for 60%
of its success for grabbing the attention of the readers and making them read
the content. So it is necessary to use a promising headline which delivers
value to the readers. For example if you are writing for an investor you can
try ”Top 3 money saving app”.
2.
Use a persuasive photo
Photo is considered as a lifeline of any
story. It is responsible for 40% of the success of your post in Linkedin. The
photo should be meaningful and in context of the post provides great results. You
can also check the websites like Shutterstock or istockphoto for licensing the
photos. Skiping the photo in post is equal to bringing your content near the
failure zone.
3.
Write a crisp post
It entirely depends what you want to
deliver but ideally 400-600 words post is enough. To add variety and taste to
your post try to use italics, bold, numbers and even quotes would do. Videos
and slideshare presentation sometimes makes difference in reader perception to
decide which content to read. So if possible go for slideshare and videos
through Linkedin toolbar.
4.
Be on time
Readers wait to hear the seasonal
activities of bloggers like in New Year, spring, Christmas and more. The
traffic volume surge for the appropriate post during those times of a year. For
example: in the beginning of the year people are looking to do New Year
resolution oriented things like: lose weight, stop smoking, find love, get
insurance, and get healthier, so you should be ramped-up with your promotions
and content with the similar lines.
5.
Must include two "calls to action" at
the bottom of the post
Always summarize the post with two calls to
action at the bottom for your readers. It is necessary to use call to action and
asking readers to comment since comments are motherboard of traffic. The second
call to action should be any offer – here you will sell products, drive leads
or seek app downloads. Try to make the readers curious to read your post; you
could try “"To learn more, click here". A clickable picture can do
magic here.
6.
Share your post on different social media
platforms
Nevertheless sharing the post on Linkedin
is the most logical reason for a blogger. Though, it is good to share it both
publically and privately through messages to your main connections. I’ll advise
here to share the post couple of times as login times of your friend’s differ. You
may also request your close connections to share your post in their network and
hence giving a network chain to your post. Share your post on facebook and
twitter and below give the Linkedin link and write “To know more click” and
divert the link on Linkedin where you have posted your story.
Hope
this post helps you to gain traffic on your posts. Just make sure you have a good
strategy and concise content and cover all the bases. Even if you are already
publishing on Linkedin or looking to become a publisher please let us know if
we can guide you somewhere in the comment section below.
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